Yes, this is the week that Pardot joins Trailhead with two modules to kick things off. Pardot, Salesforce’s B2B marketing automation tool, was noticeably absent for some time on ‘Trailhead’, the acclaimed interactive, self-learning platform. But now that’s the past – the users spoke, and Salesforce delivered.
The idea of Trailhead is ‘Learn for Free’. You are empowered to self-teach by complete modules (‘badges’), each consisting of units that summarised by a test-your-knowledge quiz. If you already have a Salesforce developer account, then you’re all set to go – if not, then head to trailhead.salesforce.com and follow the ‘Create a Salesforce Account’ process (it’s recommended you don’t use your actual Salesforce login details for this!).
Let’s dive into what the Trails cover, and who they’ll be a good fit for.
“Learn what Pardot is and how it can help you market to other businesses.”
Estimated time to complete: 40 mins
Best quote: “Even in this brief introduction to Pardot, you’re probably already swimming in buzzwords and business jargon, so let’s simplify it.”
Aimed at business users who want to get a very quick overview of the potential business value behind Pardot. The primary impression of the tool is that it’s intuitive and easy-to-use, which will encourage business users to return and use it. It’s suited for people who have had a 3rd party implement and continue to service their account, but may need to access limits and information for general account monitoring – and some quick administration to avoid roadblocks.
“Use campaigns, forms, and landing pages to turn visitors into leads.”
Estimated time to complete: 1 hour 20 mins
Best quote: “just like Hansel in the famous fairytale, when visitors browse a website that has Pardot tracking code on it, they leave behind traceable crumbs that can be used later.”
Marketing users who are new to Pardot and need to know about the Pardot-specific terminology. Also beneficial to discover when to use what, according to their current setup and resource bandwidth. It’s not going to set you up to create advanced marketing assets, but it’s certainly a good start!
Pardot has always been known as a user-friendly, intuitive tool, and so a self-learning platform like Trailhead was destined to be a perfect match for this product.
So, make it your objective this is the week to take these two new trails, and gain some foundational knowledge of Pardot and Marketing Automation in general.